Playing host to some huge Golf tournaments, including Liv Golf London, in the stunning Hertfordshire countryside. LIV in present format is mutually pointless.Centurion Club, situated just outside London, is putting its name on the map as one of Britain’s top golf courses. Yet over the most crucial negotiation of his career, Monahan had to establish fundamentals. Monahan used the existence of a “framework agreement” as justification not to inform his two most high-profile allies, Rory McIlroy and Tiger Woods, of the PIF deal until immediately before it reached the public domain. Many among the LIV rebels have contractual deals. Without swallowing pride, these golfers will be left with precious little playing opportunity unless LIV continues even in modest form. Ian Poulter, Sergio García, Lee Westwood and Henrik Stenson, for example, resigned from the DP World Tour. It must also be noted that while some LIV players will grasp the opportunity to return to traditional tours from 2024 – which will involve varying degrees of difficulty – that avenue will not appeal to all. Monahan has promised to take a closer look at team golf without offering any further detail. Location is also important : Adelaide, for example, delivered success for LIV. LIV windows will have to be found, most likely right at the end or beginning of years, which do not tread on toes. That would, after all, undermine consistent proclamations about its validity. It would be a surprise if PIF agreed to ditch LIV entirely. Quite naturally, now there is scope to do it, the DP World Tour wants to increase the possibility of high-profile LIV golfers enhancing fields. But I don’t see that scenario, no.” skip past newsletter promotion “But I haven’t gotten into the full empirical evaluation of LIV that I’m going to do to be able to comment on that. “I can’t see that scenario,” Monahan said of competitions running concurrently, including with LIV branding. Especially, that is, because a key objection of the DP World and PGA Tours to LIV’s existence was that they wandered into European and North American territory. In a time of collaboration, there is no point in LIV trying to grab eyeballs at the same time as their new bedfellows. The DP World Tour stages the British Masters and Made in Himmerland tournament on the same weeks. The following week, LIV returns to the Centurion Club as the PGA Tour hosts the John Deere Classic. A stop in Valderrama clashes with the PGA Tour’s Rocket Mortgage Classic. The 14 LIV events that will play out in the coming months will almost certainly never be seen again afterwards. All Rumayyan managed to do was convince Jay Monahan of the PGA Tour that further sums would be better spent on collaboration than in propping up LIV and funding legal battles. Rumayyan will undoubtedly argue to his master, Mohammed bin Salman, that joining forces with the PGA and DP World Tours justifies a trivial outlay in the grand scheme of all things Saudi, but the truth is the LIV model in isolation was heading nowhere fast. LIV’s controversial commissioner, Greg Norman. As a commercial enterprise, LIV has made about as much sense as whacking a six‑inch putt with a driver. ![]() Perez was not the only one who could not believe his luck.Ī team concept, pushed so strongly as LIV’s supposed unique selling point, has failed to attract brand sponsors. Pat Perez, who has one top 10 in 27 major starts, played in eight LIV tournaments during 2022 and collected $8m for his efforts. An aggregate of hundreds of millions of dollars has been thrown at players to join the rebel tour. This is of course a departure from the LIV we have come to recognise. Pushed on whether he anticipates significant monetary return, he added: “That’s the wholeidea.” ![]() ![]() Yasir al-Rumayyan, the governor of Saudi Arabia’s Public Investment Fund (PIF), insists the controversial and multibillion-dollar deal “makes financial sense to us”. Norman is not the only one attached to LIV who will surely soon discover services are no longer required. When it surprisingly transpired, he was not. Long before a “merger” that was only weeks in the making, the PGA Tour had made it plain there was no chance of amicable discussion while Norman was in the room. Whether next week, next month or quietly over a longer period of time, Norman will have to step back from his integral role in the disruption plan. The Australian’s long-time and deep-rooted resentment towards the PGA Tour is such that his involvement in what has been portrayed as golf’s brave new dawn is inconceivable.
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